The client is proud of her chocolate being 100% ethically sourced from Ecuador. She wanted to her customers to know that her beans are high quality and that the chocolate bars are entirely made in Umeå. Our branding concept tells the story of bean-to-bar from the moment that the customer sees the chocolate to the moment that the customer eats the chocolate.
1. We used a naturally coloured materials to indicate the organic origin of the chocolate. A large cocoa fruit is illustrated at the front to show tie the chocolate to its origin.
2. The inside of the jacket is deliberately bright contrast the nature feel of the outside. The inside is filled with keywords important to the brand image.
3. The gift box is made out of natural wood. Each inner box is meant to illustrate the story of bear to bar.
3. Outer jacket design with color variations to represent different flavors.
We started our research by visiting the client and learning about her story.
I was involved in all of the phases of this project with a focus on storytelling and designing the inner jacket.